I began my career in marketing and spent six years as a manager. However, I soon realized that I yearned for a more creative and user-focused career.
This led me to freelance work, where I combined my marketing background with UX design.
I was immediately hooked.
UX design allowed me to merge all of my skills and qualities into one fulfilling career.
I earned my UX designer certificate and gained two years of experience in UX research, project management, and design processes at the largest design agency in Israel.
For me, UX design is not just a job—it's a driving force. It's a combination of disciplines that constantly motivates me to research, discover, and elevate my knowledge in this exceptional field.
Now, having relocated to the vibrant city of Montreal, I feel even more inspired and connected to my work. The city's creative energy and diverse culture continually fuel my creativity and motivation to grow as a designer. I hope to bring this same energy to every organization and project I work with.
I'm adept at conducting qualitative and quantitative user, market and competitive research, sanitizing insights into conclusions to actionable results.
I specialize in project roadmaps, timelines, scopes, and stakeholder collaboration within end-to-end design processes.
Diverse project experience has honed my adaptive and flexible thinking to tailor methods to specific situations and needs.
EXPERIENCES FROM THE PAST
Facilitated remote and in-person focus groups to identify needs for a team collaboration tool.
Conducted usability studies on simulators for construction equipment operation.
Conducted literary analysis research on gamification in health management applications.
Led the redesign of e-commerce sites in the construction equipment, therapeutic games, and medical equipment industries.
Designed a complex biological system from concept to completion, including complex biological use flows.
Conducted onboarding usability research using prototype testing.
Collaborated with psychological researchers on a chronic disease-tracking tool.
Created a usability testing plan for a tool to build strategic business plans.
Interviewed school principals and teachers for the design of a national purchasing platform for educational institutions.
Conducted interviews and surveys of organizational employees to identify needs and pain points for a redesign of the Salesforce platform.
TAKE A GLANCE AT MY WORK
What is your focus?
Administrative type/ Enterprise software Focus
Use this space to introduce yourself and share your professional history.
Data visualization Focus