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UX Designer owning research
user experience for dashboards.
User-centric, analytics-based dashboard for digital course creators.
SkillBee is an all-in-one digital course management platform.
The key selling point is that SkillBee allows course creators to build, store, distribute and market their courses from the platform. It also allows them to manage all aspects of their digital business from course sales, related product sales, and communication with students.
Empower digital course creators to make informed decisions
and assessments on individual courses through a user-centric,
To design a dashboard that will the user to make strategic business decisionswe had to develop a dashboard that could:
• Set goals and track progress (strategic)
• Monitor real-time performance (operational)
• Identify opportunities or investigate problems (analytical)
A Dashboard for everyone
We had to find a way to create a dashboard for a very diverse user audience (small business owners who run one or two digital courses, and medium-sized businesses that run a digital a whole online school).
if it is the different technical competence levels or the different data requirements among the different personas - it was a challenge.
A-Z Management system
In addition, our Dashboard should transfer the ability of strong marketing and sales platform for people who were used to managing this aspect of their business using other systems.
I Am constantly looking for inspiration and digging into how others may have solved similar problems
(no sense in recreating the wheel if there is an existing paradigm).
The online learning industry is competitive.
Assessing the primary players in the industry allowed me to better understand the data visualization and information hierarchy within the online course landscape.
Interviews and card sorting
In-depth interviews were conducted with several users. Course creators were also asked to card sort the information to facilitate the evaluation of the information architecture.
The goal was to identify their data needs, level of data analysis, problems faced, and steps are taken to solve them.
By having a general understanding of our customer’s pain points, the next step within the process was finding out what owners and admins needed to see to ensure this addition was valuable. From a UX perspective, we wanted to answer the following questions:
1. What’s the first thing our user needs to do when entering reporting?
2. What information or reports do they access most frequently?
3. What data would help them do their job more efficiently?
4. What incentives can we provide to them to keep visiting reporting?
5. Is there a way to leverage “empty states” as an opportunity for learning?
(allowing the user to customize their experience)
CONCLUSIONS - USER RESEARCH
The conclusions drawn from the user research indicated that:
1.Many course creators did not understand the information available to them or how to use it
2.They were unsure how to use the data for strategic decisions
3.They wanted to be able to make comparisons among courses
4.They usually solved the problem by looking superficially at the data or periodically requesting a professional to perform data analysis.
Users wanted as much information as possible without being overwhelmed
Drill-in functionality on charts was required as nearly all users attempted to interact with charts
The answers to certain questions/issues should be visible at a glance
Users required guidance on interpreting the data and how to use it strategically
Easy report generation, monthly information views required (e.g monthly revenues)
Terminology needed to be clarified
In general, freelancers and small business owners tend to hire analysts to interpret the data.
For medium-sized businesses, their primary users were in sales or marketing.
Chief officer, Leader/Manager
Long-term information trends across multiple years.
Need clear information at a glance that Is quick to consume.
Uses analytics for monitoring performance and making strategic decisions.
Data Analyst/Operations Analyst
Medium-term information, year vs year.
Defines and develops domain-specific analytics.
Perform advanced analytics to gain insights and communicate those insights to help answer business questions.
Marketing Manager Operational, a non-technical role
Sort term information for real-time decisions
Information should be easy to comprehend and specific to their purpose
Don't want to overdo it with analytics, what to understand what they need for today's tasks
won’t use too complicated information.
Once I gained a better understanding of what the users required to manage and market their courses, I started drawing sketches to plan the experience.
As personas with varying technical skills would be using the dashboard, it had to be intuitive and easy to navigate.
Five primary dashboards were identified to cover the needs of the users: Home, Sales, Courses, Students, and Student Reports
THE HOME DASHBOARD
The home dashboard displays a summary of preselected information based on what users identified as the main priority areas. It gives a quick snapshot of the 4 key areas for easy review, especially on sales data. The charts allowed quick comparison of different data points
HOME DASHBOARD BREAKDOWN
Flexible top 5 Components.
The user can choose to see the top 5 courses, sources of sales, products, etc.)
The main KIPs from the user research.
By clicking on one of them the user will go to the relevant report/dashboard
Flexible comparison component.
users can use it for a simple view over time or produce a complex view of comparison ( e.g. revenue vs. courses sales )
Sponsored media is a significant expense that our users want to track.
If there is no sponsored expense the user will be shown any other recorded expense.
Drill down of account-related sales sources. Users can see the visual division of the most lucrative sources at a glance. Clicking on a sales source will show a sidebar table of income and expenses.
The sales dashboard synthesizes all revenue areas and breaks down revenue, net income, and conversions. The graphical displays allow for easy visualization.
To facilitate interpretation of the data and decision-making, the Sales dashboard makes recommendations on certain actions that can be taken based on the sales results. (This feature is also found in other dashboards).
The courses dashboard summarized course performance in terms of number sold, income, and course completion rate, the latter identified as a major selling point for course creators.
The Student’s dashboard data supports the management of payment and completion rates.
It also provides insights on traffic sources and conversion rates,
especially where a free course is being used to convert to paid.
The data will allow course creators to assess their ROI on marketing channels and review course performance.
The design of the students report dashboard is intended to encourage segmentation and engagement of students to boost conversion and course completion.
This dashboard also facilitates the communication process.
Overall, the final dashboard is a user-friendly and value-add for course creators. SkillBee now has a more defined selling point for its audience. It can clearly outline how course creators can benefit from an all-in-one course hosting, sales, and marketing platform.
Each of the dashboards has different levels of data complexity, the platform will always offer the user initial layout and filters, each persona, according to the level of depth and complexity it is interested in, can produce a more or less complex data image through the flexibility of components and filters it allows