WHAT MAKES ME UNIQUE
As a marketing director turned UX designer freelancer, I bring a holistic perspective on complex business issues and management skills gained from my experience in both fields.
Expertise in research
Experienced in conducting quantitative & qualitative user research, including focus groups, surveys, literature analysis & usability studies. Proficient in obtaining actionable insights from the research process.
Project management skills
I have experience creating project roadmaps, managing timelines, and defining project scopes. I have managed client projects independently and I collaborate with stakeholders to strategize solutions and solve complex issues.
Adaptability and flexibility
I am Experienced in working on diverse projects with varying budgets across different industries, allowing for quick adaptation and flexible thinking in changing environments.
EXPERIENCES FROM THE PAST
Facilitated remote and in-person focus groups to identify needs for a team collaboration tool.
Conducted usability studies on simulators for construction equipment operation.
Conducted literary analysis research on gamification in health management applications.
Led the redesign of e-commerce sites in the construction equipment, therapeutic games, and medical equipment industries.
Designed a complex biological system from concept to completion, including complex biological use flows.
Conducted onboarding usability research using prototype testing.
Collaborated with psychological researchers on a chronic disease-tracking tool.
Created a usability testing plan for a tool to build strategic business plans.
Interviewed school principals and teachers for the design of a national purchasing platform for educational institutions.
Conducted interviews and surveys of organizational employees to identify needs and pain points for a redesign of the Salesforce platform.
NICE TO MEET YOU
I'm a passionate researcher and user advocate, skilled in creating effective research plans and translating findings into actionable recommendations. With experience in leading design and development teams, I thrive in fast-paced environments and enjoy cultivating relationships with stakeholders.
Self-employed, 7/2022 - Present
I'm a full-time freelance UX designer with experience in financial, marketing, healthcare, biotech, e-learning, and e-commerce. I lead complex design projects, utilizing research methods, and collaborating with cross-functional teams. I specialize in information architecture, prototyping, UX best practices, and concept development to high-fidelity specifications.
UX Designer - Pitangoux
2020 - 2022
I led UX processes for the agency's clients, including concept development, strategy, sketching, wireframing, prototyping, and conducting structured research to investigate user needs and competitor products. I led extensive research projects and conducted user testing to inform design decisions.
Freelance Marketing and UX Consultant
2019 - 2020
I provided expert marketing and research consulting, investigating user behavior and needs to empower clients to make data-driven decisions. I improved solutions by providing UX/UI guidance.
Marketing Manager - Analyst
2017 - 2021
Developed a B2C and B2B plan for three subsidiaries, lead the design of a marketing website and online service portals and created new digital assets for rebranding and digital transformation.
Marketing Manager - Top Alpha
2014 - 2017
Created an impactful marketing strategy, set goals, and established timeframes leading to improved conversion rates.