NICE TO MEET YOU
With 4 years of experience as a freelancer and agency designer, I've completed dozens of projects across industries and platforms, using research and creativity to align customer, brand, and business needs on both long and short-term projects.
UX Designer - Freelance
2022 - Present
Leading end-to-end UX projects for various industries, utilizing research methods, working with different interface types, collaborating with cross-functional teams and providing guidance on best practices.
UX Designer - Pitangoux
2020 - 2022
Led UX processes for the agency's clients, including concepting, strategy, sketching, wireframing, prototyping, investigating user needs and competitor products through structured research, leading extensive research projects and conducted user testing.
Freelance Marketing and UX Consultant
2019 - 2020
Provided expert marketing and research consulting, investigating user behavior and needs to empower clients to make data-driven decisions and improve solutions by providing UX/UI guidance.
Marketing Manager - Analyst
2017 - 2021
Developed a B2C and B2B plan for three subsidiaries, lead the design of a marketing website and online service portals and created new digital assets for rebranding and digital transformation.
Marketing Manager - Top Alpha
2014 - 2017
Developed an impactful marketing strategy, conduct research to improve solutions and improve KPI goals by 25%.
B.A in Business Management & Communications
The Open University, 2015 - 2018
UX Certification Program
John Bryce, 2020
Focus groups facilitation
EXPERIENCES FROM THE PAST
Facilitated focus groups, both remotely and in-person for needs identification for team collaboration tool.
Conducted usability studies on construction equipment operation simulators.
Conducted a literary analysis research project on gamification in health management applications
Led the redesign of e-commerce sites in the construction equipment, therapeutic games, and medical equipment industries
Designed a complex biological system from the concept stage, including complex biological use flows.
Conducted onboarding usability research using prototype testing.
Collaborated with psychological researchers on a chronic disease-tracking tool.
Created a usability testing plan for a tool to build strategic business plans.
Interviewed school principals and teachers for the design of a national purchasing platform for educational institutions
Conducted interviews and surveyed organization employees to identify needs and pain points for a redesign of the Salesforce platform.