mindtune
Tune Your Mind And The Rest Will Follow
NICE TO MEET YOU
I'm Ella
With 4 years of experience as a freelancer and agency designer, I've completed dozens of projects across industries and platforms, using research and creativity to align customer, brand, and business needs on both long and short-term projects.
EXPERIENCE
UX Designer - Freelance
2022 - Present
Leading end-to-end UX projects for various industries, utilizing research methods, working with different interface types, collaborating with cross-functional teams and providing guidance on best practices.
UX Designer - Pitangoux
2020 - 2022
Led UX processes for the agency's clients, including concepting, strategy, sketching, wireframing, prototyping, investigating user needs and competitor products through structured research, leading extensive research projects and conducted user testing.
Freelance Marketing and UX Consultant
2019 - 2020
Provided expert marketing and research consulting, investigating user behavior and needs to empower clients to make data-driven decisions and improve solutions by providing UX/UI guidance.
Marketing Manager - Analyst
2017 - 2021
Developed a B2C and B2B plan for three subsidiaries, lead the design of a marketing website and online service portals and created new digital assets for rebranding and digital transformation.
Marketing Manager - Top Alpha
2014 - 2017
Developed an impactful marketing strategy, conduct research to improve solutions and improve KPI goals by 25%.
EDUCATION
B.A in Business Management & Communications
The Open University, 2015 - 2018
UX Certification Program
John Bryce, 2020
SKILLS
UX Design
Marketing
Research
Focus groups facilitation
Surveys/interviews Writing
Prototypes
User testing
APPLICATIONS
XD
Sketch
Figma
Axure
InVision
Webflow
Photoshop
Illustrator
EXPERIENCES FROM THE PAST
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Facilitated focus groups, both remotely and in-person for needs identification for team collaboration tool.
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Conducted usability studies on construction equipment operation simulators.
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Conducted a literary analysis research project on gamification in health management applications
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Led the redesign of e-commerce sites in the construction equipment, therapeutic games, and medical equipment industries
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Designed a complex biological system from the concept stage, including complex biological use flows.
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Conducted onboarding usability research using prototype testing.
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Collaborated with psychological researchers on a chronic disease-tracking tool.
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Created a usability testing plan for a tool to build strategic business plans.
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Interviewed school principals and teachers for the design of a national purchasing platform for educational institutions
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Conducted interviews and surveyed organization employees to identify needs and pain points for a redesign of the Salesforce platform.
WHAT ELSE...
want to read more about me?
I'm flattered :)
CONSTANT LEARNER
Some get excited by exercising their biceps or triceps, me – by stretching my ‘brain muscles’ through deep thinking and research this introspection allows me to digest complex information and ideas before communicating about it with the surrounding.
PROBLEM SOLVER
When something does not work the way it should, it provides me with an opportunity to analyze the symptoms of a problem, identify what’s wrong and find the solution. And perhaps even restore something to its true glory…
OPTIMIST
I’m a positive spirit. generous with praise, grateful for people and circumstances, and quick to find positive in every situation, which is, In my opinion, key in motivating people and mitigating conflicts.
STORYTELLER
I have a love for communication. In my mind – presentation and communication are everything. You might have the best idea or concept but in the end, the way you present it is what makes a real difference.
LETS WORK TOGEHTER
or send me a message to discuss your next project.