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NICE TO MEET YOU
I'm Ella

With 4 years of experience as a freelancer and agency designer, I've completed dozens of projects across industries and platforms, using research and creativity to align customer, brand, and business needs on both long and short-term projects.
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EXPERIENCE

UX Designer - Freelance

2022 - Present 

Leading end-to-end UX projects for various industries, utilizing research methods, working with different interface types, collaborating with cross-functional teams and providing guidance on best practices.

UX Designer - Pitangoux

2020 - 2022

Led UX processes for the agency's clients, including concepting, strategy, sketching, wireframing, prototyping, investigating user needs and competitor products through structured research, leading extensive research projects and conducted user testing.

Freelance Marketing and UX Consultant

2019 - 2020

Provided expert marketing and research consulting, investigating user behavior and needs to empower clients to make data-driven decisions and improve solutions by providing UX/UI guidance.

Marketing Manager - Analyst

2017 - 2021 

Developed a B2C and B2B plan for three subsidiaries, lead the design of a marketing website and online service portals and created new digital assets for rebranding and digital transformation.

Marketing Manager - Top Alpha

2014 - 2017

Developed an impactful marketing strategy, conduct research to improve solutions and improve KPI goals by 25%.

EDUCATION

B.A in Business Management & Communications
The Open University, 2015 - 2018

UX Certification Program

John Bryce, 2020

SKILLS

UX Design

Marketing

Research

Focus groups facilitation

Surveys/interviews Writing

Prototypes

User testing

APPLICATIONS

XD

Sketch

Figma

Axure

InVision

Webflow

Photoshop

Illustrator

EXPERIENCES FROM THE PAST
  • Facilitated focus groups, both remotely and in-person for needs identification for team collaboration tool.

  • Conducted usability studies on construction equipment operation simulators.

  • Conducted a literary analysis research project on gamification in health management applications

  • Led the redesign of e-commerce sites in the construction equipment, therapeutic games, and medical equipment industries

  • Designed a complex biological system from the concept stage, including complex biological use flows.

  • Conducted onboarding usability research using prototype testing.

  • Collaborated with psychological researchers on a chronic disease-tracking tool.

  • Created a usability testing plan for a tool to build strategic business plans.

  • Interviewed school principals and teachers for the design of a national purchasing platform for educational institutions

  • Conducted interviews and surveyed organization employees to identify needs and pain points for a redesign of the Salesforce platform.

WHAT ELSE...
want to read more about me?  
I'm flattered :)
CONSTANT​ LEARNER​
Some get excited by exercising their biceps or triceps, me – by stretching my ‘brain muscles’ through deep thinking and research this introspection allows me to digest complex information and ideas before communicating about it with the surrounding.
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PROBLEM SOLVER
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When something does not work the way it should, it provides me with an opportunity to analyze the symptoms of a problem, identify what’s wrong and find the solution. And perhaps even restore something to its true glory…
OPTIMIST
I’m a positive spirit. generous with praise, grateful for people and circumstances, and quick to find positive in every situation, which is, In my opinion, key in motivating people and mitigating conflicts.
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STORYTELLER
I have a love for communication. In my mind – presentation and communication are everything. You might have the best idea or concept but in the end, the way you present it is what makes a real difference.
LETS WORK TOGEHTER

Connect with me on LinkedIn

or send me a message to discuss your next project.

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