My work is shaped by every chapter I've lived
My Work
VOSKER – Lead UX/CX Designer (2023–Present)
Designing for complexity and scale in a hardware-based CX ecosystem
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Designing for complexity and scale in a hardware-based CX ecosystem
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Designing for complexity and scale in a hardware-based CX ecosystem Designing for complexity and scale in
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Designing for complexity and scale in a hardwa
PROJECTS:
Personas: Creating Space At the Table
How CX Helped Bring the Customer Back Into the Room
Freelance UX Designer (2022–2023)
Designing for complexity and scale in a hardware-based CX ecosystem
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Designing for complexity and scale in a hardware-based CX ecosystem
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Designing for complexity and scale in a hardware-based CX ecosystem Designing for complexity and scale in
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Designing for complexity and scale in a hardwa
PROJECTS:
Modarn craft
Designing for complexity and scale in a hardware-based CX ecosystem
E-procurement system
Designing for complexity and scale in a hardware-based CX ecosystem
Pitango UX – UX Designer (2019–2022)
Designing for complexity and scale in a hardware-based CX ecosystem
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Designing for complexity and scale in a hardware-based CX ecosystem
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Designing for complexity and scale in a hardware-based CX ecosystem Designing for complexity and scale in
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Designing for complexity and scale in a hardwa
PROJECTS:
Sweetch
Designing for complexity and scale in a hardware-based CX ecosystem
Santiya
Designing for complexity and scale in a hardware-based CX ecosystem
2019
The shift
From marketing to UX
I was a marketing manager for 5 years (2014-2019), specialize in the finance industry
How did lead the rebranding and found the strength of the brand
helping business to find their DNA
Campaigning digitally, for the first time
A Truth I Design By
We live our lives inside stories.
Not just the stories we tell others — but the ones we’re caught in, sometimes without knowing.
Every one of us walks through the world interpreting people, products, and choices through a personal story.
We filter, prioritize, accept or reject — based on whether something fits our current path, our aim.
And just like people, products have stories too.
When the story a product tells matches the one a person is living, it feels effortless. Natural. A match.
But when those stories conflict — confusion, resistance, or indifference takes over.
That’s what I design for.
Not just usability. Not just clarity.
But narrative alignment.
I believe that the strongest experiences are those that join the user’s story — not interrupt it.