My work is shaped by every chapter I've lived
My Work
VOSKER – Lead UX/CX Designer (2023–Present)
Designing for complexity and scale in a hardware-based CX ecosystem
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Designing for complexity and scale in a hardware-based CX ecosystem
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Designing for complexity and scale in a hardware-based CX ecosystem Designing for complexity and scale in
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Designing for complexity and scale in a hardwa
PROJECTS:
Personas: Creating Space At the Table
How CX Helped Bring the Customer Back Into the Room
Freelance UX Designer (2022–2023)
Designing for complexity and scale in a hardware-based CX ecosystem
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Designing for complexity and scale in a hardware-based CX ecosystem
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Designing for complexity and scale in a hardware-based CX ecosystem Designing for complexity and scale in
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Designing for complexity and scale in a hardwa
PROJECTS:
Modarn craft
Designing for complexity and scale in a hardware-based CX ecosystem
E-procurement system
Designing for complexity and scale in a hardware-based CX ecosystem
Pitango UX – UX Designer (2019–2022)
Designing for complexity and scale in a hardware-based CX ecosystem
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Designing for complexity and scale in a hardware-based CX ecosystem
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Designing for complexity and scale in a hardware-based CX ecosystem Designing for complexity and scale in
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Designing for complexity and scale in a hardwa
PROJECTS:
Sweetch
Designing for complexity and scale in a hardware-based CX ecosystem
Santiya
Designing for complexity and scale in a hardware-based CX ecosystem
2019
The shift
From marketing to UX
I was a marketing manager for 5 years (2014-2019), specialize in the finance industry
How did lead the rebranding and found the strength of the brand
helping business to find their DNA
Campaigning digitally, for the first time
A Truth I Design By
We live our lives inside stories.
Not just the stories we tell others, but the ones we’re caught in, sometimes without knowing.
Every one of us walks through the world interpreting people, products, and choices through a personal story.
We filter, prioritize, accept or reject - based on whether something fits our current path, our aim.
And just like people, products have stories too.
When the story a product tells matches the one a person is living, it feels effortless. Natural. A match.
But when those stories conflict - confusion, resistance, or indifference takes over.
That’s what I design for.
Not just usability. Not just clarity.
But narrative alignment.
I believe that the strongest experiences are those that join the user’s story - not interrupt it.